InsightClicks First CSR Activity: Boosting the Online Visibility of Manav Jeevan Seva Trust
Introduction:
At InsightClicks, we believe in not just driving business growth but also making a positive impact in our communities. That’s why, when we set out to do our first Corporate Social Responsibility (CSR) activity, we knew it had to be meaningful. We teamed up with Manav Jeevan Seva Trust, a non-profit organization committed to providing essential services like food and clothes distribution to those in need, to help them amplify their online presence.
The Need for Digital Visibility
In today’s digital age, even the most genuine and impactful social efforts can go unnoticed without a strong online presence. Manav Jeevan Seva Trust was doing incredible work, but their reach was limited due to their minimal online footprint. That’s where InsightClicks stepped in – to bridge the gap and help the trust gain the visibility it deserved.
The Approach
We started by conducting a full audit of the Trust’s existing digital assets, identifying areas that needed improvement. From social media platforms to the website, we developed a strategy focused on increasing reach, engagement, and awareness.
- Website Optimization: We revamped the Trust’s website, ensuring that it reflected their mission and values clearly. User experience, ease of navigation, and mobile optimization were key focus points.
- Social Media Makeover: The next step was to enhance their presence across social media channels. We created engaging posts highlighting the Trust’s activities, success stories, and future events, encouraging more community involvement.
- SEO Strategy: To ensure that people looking for charity or community services could easily find the Trust, we implemented an SEO strategy focused on keywords related to social work, charity activities, and volunteering.
The Impact
The results were amazing! Within just a few weeks, Manav Jeevan Seva Trust saw an uptick in their online visibility, with more people reaching out to them for donations and volunteering opportunities. Their social media engagement spiked, and their website traffic increased significantly, allowing their incredible work to be seen by a larger audience.
The Takeaway
Our collaboration with Manav Jeevan Seva Trust was a rewarding experience and aligned perfectly with InsightClicks’ values of giving back. This first CSR activity reminded us of the power of digital visibility—not just for businesses, but also for non-profits that are changing lives every day.
We’re proud to have played a part in helping a noble cause, and this is just the beginning of our CSR journey.
